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ABOUT US |
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| Metro is a privately owned, independent national newspaper planning and buying group that operates as a full service, comprehensive newspaper advertising resource, offering multiple products and capabilities in both print and online. Our Mission is to promote the use of newspapers and support the advertisers who use them. Our reason for being is to provide indendent, expert advice to national and retail advertisers and their agencies to help them plan and execute newspaper-based advertising programs in both traditional print and multiple online platforms. |
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CORPORATE HIGHLIGHTS
WHO WE ARE
- National Newspaper Planning and Buying
Group established in 1932 by the Newspaper
Industry
- Originators of the "One order -- One bill"
system
- Privately Owned - Primary offices in New
York, Chicago, San Francisco and Los Angeles
WHAT WE DO
- Full service, comprehensive newspaper advertising resource
- Broad Array of Products and Services offered Designed to Maximize the Dollars Invested in Newspapers
- Services include Upfront Planning/Research, Rate/Contract Negotiation, Scheduling, Billing,
and Follow-up
- Products include On Page, Online, FSI's,
TMC's, Polybags, Direct Response, Sunday
Magazine/Comics, Custom Advertorials
- All types of papers - Sunday, Daily, Weekly, Community, College, Ethnic (Hispanic, African American, Asian), International
- Key Categories - Financial Services,
Healthcare Services, Hi-Tech/Telecom,
Consumer Electronics, Travel, Auto, etc